Brand Strategy
Brand identity refers to how your brand is perceived by anyone who comes across it. Therefore, brand identity goes beyond just your logo; your brand identity includes all the visual, tangible, and verbal communication you put into the world.
For some, brand identity touches on all five senses.
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Whether you are creating a brand for yourself or your business, you must invest time to craft your brand identity carefully. Think about it; everything the public sees about your brand helps build a narrative. You have immense control over that narrative if you consider brand identity right at the beginning. Everything we see about your brand should contribute to your goals and help you grow! The brand identity communicates your brand’s purpose. It communicates what’s important to you and what you hope to achieve.
When you have a clear definition of your brand purpose and invest in developing a brand identity that best compliments what makes you unique, everything else will flow a little easier. By expressing your brand consistently, you strengthen the brand value and remain top of mind to consumers.
Consider some great brands you’ve been exposed to—Apple, Instagram, Twitter, LEGO, Coca Cola, and more. Or think about personal brands such as Beyonce, Michelle Obama, or Lebron James; their identity is so clear, consistent, and strong that they surpass their competition.
The world’s best brands have a few things in common! They stand out and catch our attention. They resonate with internal and external stakeholders. They are memorable, they are scalable, and they are flexible.
We want to help you build a world-class brand.
Your Brand Identity Helps You:
- Stand out from your competitors.
- Connect with customers who believe in your purpose and are ready to act.
- Remove ambiguity in all your business decisions.
- Attract the best partners and teams who share your motivations.
- Become more desirable for media coverage
At Scrape, We Help SMBs and Influencers Build Brand Identities that Help Them Reach Their Goals.
It’s worth it to get us in at the beginning! We’ll take you through a simplified brand-building service that delivers a brand identity you’ll be proud to share.
What Is Your Purpose?
We help you identify your “WHY” and better communicate your brand story. The output is a clear purpose, mission, vision, and values statement that will include your brand essence and strategically get you what you want.
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We will also develop a powerful brand promise that will instill trust and help you on your way.
Ideal Customer Profile
We’ll do the research and define whom your brand needs to reach in order to fulfill your purpose.
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The output is your ideal customer profile and strategic partnership goals.
Optimized Content Production
Now that we know our ideal customer, let’s do some research on what questions they are asking, what your competitors are doing, your unique value proposition, and the keywords that will resonate with your audience as well as raise you up the ranks on search engines.
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The output of this extensive project is all the content required for your website, company presentations, brochures, and other collateral.
Brand Elements
Our world-class designers will work with you to produce your brand color scheme, tagline, logo, marketing decks, business cards, letterhead, and brand images that reinforce your brand promise.
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This service will position you as the “experts” in your industry and not only drive traffic to your establishment but also get you noticed by the press for interviews with television and media outlets.
Branding FAQs
What Is Branding?
Branding is the process of carefully crafting how your company will be perceived by the public.
What Is a Brand?
A brand refers to any feature that identifies a business. This includes name, logo, symbol, design, etc.
How to Create and Build a Brand?
Start by understanding your “why.” Try to identify what makes you unique and what you are promising, then use that to define and understand your ideal customer and how you will reach them and attract them. All this information is then used to create everything you will create and share with the public.
What Is Personal Branding?
Personal branding refers to the conscious effort an individual makes to position themselves as an authority on a subject, increase credibility, and influence the public.
Creating a Personal Brand?
Start by identifying your passion and what makes you different, then start building your reputation on that passion by connecting with the right stakeholders and strategically sharing your knowledge with others.
How to Create Brand Identity?
Start by understanding your “why.” Try to identify what makes you unique and what you are promising, then use that to define and understand your ideal customer and how you will reach them and attract them. All this information is then used to create everything you will create and share with the public.
What Is a Brand Ambassador?
A brand ambassador is an external resource employed by a company to increase brand awareness and boost sales. An effective Brand Ambassador embodies the brand’s identity.