How email marketing works
It’s simple really. Email offers so much more than other platforms. It’s the most personal way to communicate, and it delivers results! In fact, research shows that email is 40X better at converting prospects into customers than social media (Source: McKinsey & Company). More than half of us check our email on a smartphone or tablet.
How to start an email marketing campaign
Before unleashing your next email marketing campaign, ask yourself: Does my marketing email add value or address a problem that my audience will care about? Does it offer a solution to the problem, with my brand as the answer? Is it simple, personal, and well written? Will people think “this was hand-crafted for me!” when they open it?