Marketing by email is one of the oldest forms of digital marketing. But, because it’s so simple to use and is used by everyone, it’s also one of the most effective. If done right, email can be a great way to build connections and retain customers.
The challenge for any business is how to make the most of this channel. Is your current email marketing strategy working well?
What is email marketing?
Email marketing is the act of communicating with mass quantities of people through email. Email marketing aims to help companies connect with their audience, build trust, and effectively increase leads and generate sales for the business.
Why is email marketing important?
We must understand that not everyone is ready to buy from us right now. That’s why email marketing is important. It helps you to stay top-of-mind for when the prospect is ready to buy.
Email marketing is ranked “the most effective marketing channel”, beating out SEO, social media, and affiliate marketing. When it comes to staying in touch with people, email is the most popular way to go. It’s not just for nerds and business types, either. Around 94% of online adults use it, and nearly half of them check their messages on their phones.
Benefits of email marketing?
Email marketing’s reach is second to none. Even if Facebook and Twitter tank, your email list will keep growing. Email marketing is a great strategy for businesses to use for lead generation and growing their audience.
How to do email marketing
To get started, you need to build your email marketing list through lead magnets. Then you must segment your audience so that you can target them with personalized campaigns. Next you design the email series (campaigns) that will fulfill the goals of each campaign. Remember to include triggers and alerts about what happens if someone opens an email or clicks a link within it. We can help with designing all of this – click here to schedule a discussion!
What is a good open rate for email marketing?
Open rate, also known as the deliverability rate, is an indicator of how many recipients opened your email. This is an important statistic for analyzing marketing effectiveness and can vary greatly depending on which email service provider or autoresponder you use. On average, a good open rate is usually anything between 15% and 25%. However, email marketing benchmarks typically vary by industry.
How can email marketing fuel your overall inbound strategy?
Email is still the number one marketing channel, with some estimates saying that more than 5.5 billion people use email worldwide. With email marketing, you can reach customers on their own terms. And since email has an ROI of $38 for every dollar spent, it’s a valuable part of every business’ marketing strategy.
What is email marketing response rate?
Email response rate refers to the number of replies that you generate from your marketing emails (reported in percentage).
How much does email marketing cost?
While we cannot speak for every email marketing agency, we can certainly share cost for outsourcing your email marketing services to scrape. There are many variables so these figures may vary based on the client’s specific requirements.
- Platform Only – Starting at $50 per month
The Scrape Inc. customer portal integrates with a number of email marketing platforms. You can subscribe to the platform only and build and maintain your own marketing campaigns. For an additional cost, we can create custom branded templates for your campaigns. The reporting feature in our platform provides a clear view of all your marketing activities and is delivered to you weekly via an Executive Report.
- Full-Service Email Marketing Campaign – Starting from $980 per month
This option includes a dedicated Email Marketing Manager, the platform, email marketing strategy sessions and full content and visual production. Every month, your business will receive two email campaigns that are up to 5 articles with images. They will include custom graphics with an option to create all the copy with 2-3 revisions. We typically recommend each campaign every 2 weeks with both campaigns delivered each month.
Click Here to schedule a discussion of the best next steps for your business.