Lead Generation

Scrape Inc » Lead Generation
We go beyond growing your list of prospects through marketing; we’ll help you turn those leads into paying customers.
Lead Generation

Lead Generation

All brands exist for a reason—whether you want to make a profit, change how the public will perceive your company’s media coverage, or even raise awareness, you’ll need a lead generation plan. Typically, lead generation is a part of your overall marketing strategy and marketing plan. If you want to create a plan specifically to attract more leads, we can help!

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A “lead” refers to a person that shows some type of interest in your company or brand. That interest can be expressed in a number of ways, such as completing the “contact us” page on your site, signing up for a free trial, downloading material you provide, or joining your mailing list.

​Inbound lead generation is generally the most desirable as it is the least invasive. Inbound leads are individuals who have taken action on your communication and are therefore a warmer target for taking your desired step. Outbound leads, on the other hand, come from you actively initiating contact through marketing tactics such as cold calling, ads, sponsorships, or email marketing.

​TIP: We go beyond growing your list of prospects through marketing; we’ll help you turn those leads into paying customers.

​There are different types of leads:

  • Service Qualified Leads (SQL): These are customers who have told you they are ready to buy your service.
  • Product Qualified Leads (PQL): Typically, these customers have used your product and are now interested in becoming paying clients.
  • Sales Qualified Leads (SQL): These are individuals who have completed an action that indicates their interest in becoming a paying customer.
  • Marketing Qualified Leads (MQL): These individuals have engaged with your marketing communication activities in some way but may not necessarily be ready to buy today or even start talking to your sales team.

We want to help you build a healthy funnel of potential customers to gain steady cash flow. The more marketing qualified leads, the more likely they will become sales. However, this is easier said than done. While some companies are good at building their marketing qualified leads, they drop the ball at nurturing those leads and don’t end up selling anything. If you want to grow your list and create a funnel to turn leads into business, let’s talk!

At Scrape, We Help SMBs with Lead Generation and Lead Nurturing Services That Will Turn Your List into Revenue.

If you already have a brand and a somewhat working marketing plan, but you are struggling to develop the best strategy for turning that long list of contacts into paying customers, then let’s talk. We’ll take you through our tried and tested approach and identify the best lead generation and lead nurturing strategy for you:


Lead Generation Plan

We will design your inbound and outbound lead-generating campaigns. We do this by first understanding your ideal customers, what they are looking for, and where they are looking for it.
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We then use that data to create the most relevant lead generation plan for your business. We will recommend what you should do to attract more leads.

Optimized Content Creation & Design

You can use the Lead Generation Plan and implement the strategies yourself or leave it in our capable hands. Scrape will create and design all your “lead magnets” and any required ads and landing pages.
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The result is a well-oiled engine that continues to bring you marketing qualified leads every day. This ranges from free downloads, whitepapers, checklists, trials, and more.

Lead Nurturing Campaigns

We excel at helping companies turn their lists into paying customers. We’ll start by transforming how you segment your leads through lead scoring.
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Then create research-informed campaigns that systematically educate the leads, builds your brand credibility, identifies opportunities, and bring in revenue.

Lead Generation FAQs

What Is a Lead?

A lead is an individual that has expressed an interest in a company’s solution.

What Is Lead Generation?

Lead generation refers to the process or strategy that a business takes to attract customers.


What Is Lead Nurturing?

Lead nurturing is the strategy in which a business increases interest in their solution from a lead. The outcome should be to convert the lead into a customer.


What Is Lead Generation Marketing?

Lead generation marketing uses marketing tactics “also called lead magnets” to attract potential customers and collect their details for lead nurturing.

What Are Inbound Leads?

Inbound leads are potential customers who engage with a company’s communication material and express an interest in something that is offered. Inbound leads can come from your website contact us form, signing up for a trial, or downloading your documents.

What Are Outbound Leads?

Outbound leads are potential customers with whom a company goes after and initiates contact. This can include cold calling and email marketing.

How to Generate Leads?

The best way to generate leads is to develop a lead generation strategy with decisions that are based on research. By better understanding your ideal customers, their pain points and how to reach them, a company can then produce content and lead magnets that attract the consumer (inbound leads) and implement an ongoing outbound lead generation and lead nurturing strategy.

How Is Lead Generation in Digital Marketing?

Lead generation in digital marketing is when a company implements the process of attracting and nurturing potential customers via online channels.

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