All brands exist for a reason—whether you want to make a profit, change how the public will perceive your company’s media coverage, or even raise awareness, you’ll need a lead generation plan. Typically, lead generation is a part of your overall marketing strategy and marketing plan. If you want to create a plan specifically to attract more leads, we can help!
Inbound lead generation is generally the most desirable as it is the least invasive. Inbound leads are individuals who have taken action on your communication and are therefore a warmer target for taking your desired step. Outbound leads, on the other hand, come from you actively initiating contact through marketing tactics such as cold calling, ads, sponsorships, or email marketing.
TIP: We go beyond growing your list of prospects through marketing; we’ll help you turn those leads into paying customers.
There are different types of leads:
- Service Qualified Leads (SQL): These are customers who have told you they are ready to buy your service.
- Product Qualified Leads (PQL): Typically, these customers have used your product and are now interested in becoming paying clients.
- Sales Qualified Leads (SQL): These are individuals who have completed an action that indicates their interest in becoming a paying customer.
- Marketing Qualified Leads (MQL): These individuals have engaged with your marketing communication activities in some way but may not necessarily be ready to buy today or even start talking to your sales team.
We want to help you build a healthy funnel of potential customers to gain steady cash flow. The more marketing qualified leads, the more likely they will become sales. However, this is easier said than done. While some companies are good at building their marketing qualified leads, they drop the ball at nurturing those leads and don’t end up selling anything. If you want to grow your list and create a funnel to turn leads into business, let’s talk!
At Scrape, We Help SMBs with Lead Generation and Lead Nurturing Services That Will Turn Your List into Revenue.
If you already have a brand and a somewhat working marketing plan, but you are struggling to develop the best strategy for turning that long list of contacts into paying customers, then let’s talk. We’ll take you through our tried and tested approach and identify the best lead generation and lead nurturing strategy for you:
Lead Generation Plan
Optimized Content Creation & Design
Lead Nurturing Campaigns
Lead Generation FAQs
What Is a Lead?
What Is Lead Generation?
What Is Lead Nurturing?