Pricing

How much does it cost to work with Scrape Inc.?

We know that, like us, you’re busy. That’s why we want to make the process of working with us as simple and straightforward as possible. We understand that price is an important factor when deciding on the next steps for growing your business.

We speak to multiple businesses every day and they’re all looking for the same thing; an effective solution to isolate their target audience, communicate with them, build trust and ultimately strengthen their brand value and grow their business. Like you, they also want to know about pricing.

While its difficult to provide one-size-fits-all pricing because of the many variables that can influence cost, below are some realistic estimates and price ranges based on what’s working for the clients we are working with now.

What does a typical full-service client spend with Scrape Inc.?

Let’s put this into perspective first, your company will struggle to grow if you do not invest in your marketing and lead generation efforts. What would an experienced full-time Marketing Manager cost your business? Probably about $90,000 to $130,000 per year plus benefits and other human resource expenses including payroll, accounting, insurance .etc.

We know that every business is unique and has different needs, which is why dedicated teams can create a plan tailored to your goals. Some clients only need a subset of our support but a typical full-service Scrape Inc. client spends between $60,000 and $150,000 per year on their marketing, advertising, lead generation and nurturing efforts. On average, our clients spend about $5,000 per month with us, this includes a skilled team of marketing and lead generation experts dedicated to helping you succeed with inbound marketing (clients coming to you vs you chasing them).

By working with Scrape Inc. you have an entire marketing team vs an individual Marketing Manager at the fraction of the cost. Additonally, you can start with a marketing budget that works for you today and grow it as you see results.

The world has changed, 93% of the population make their buying decision BEFORE they even contact you for pricing. While revenue growth has been traditionally impelled by your sales team, today, your branding and marketing efforts determine the pace at which your business will succeed. Buyer decisions are typically influenced by five major principles that we have mastered at Scrape Inc.:

NOTE: To determine where your business will gain the most value, we recommend starting with a Scrape Inc. Digital Audit. This extensive audit “Scrapes” the internet and finds everything available about your brand. The Digital Audit shows you how your clients perceive your brand so that you can start making improvements. The deliverable is a clear outline of where you stand across the five Scrape Inc. principles. This will help you decide on where to start and how to best allocate your budget. Click Here to Request Your Digital Audit.

Business Listings

Listings are the foundation of your business; after all, if customers cannot find you, they cannot buy from you.

it’s a shame most people do not understand that – a customer journey begins with a google search, (usually on their mobile) and if they cannot find you, they cannot choose you.

Our monthly Listing Management Solutions ensures your business can be found everywhere that your clients could be searching. We break down the listings to make sure your business appears across multiple Search Engines, Review Sites, Internet Yellow Pages/ Directories, Niche Sites, Social Media Platforms and Outlier.

The more places your business appears, the more clients you will attract (and it helps your SEO).

Consider the image above… can you manually ensure your business is listed correctly on all those sites? Our service includes a great technology that automates some of the listing management and a dedicated Listings Manager to do the manual part. This managed service typically costs between $300 and $500 per month.

Reviews

Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.

Online reviews are one of the best ways to keep track of customer experiences and impressions. But even if a business has a good relationship with its customers, it takes time to build a strong base of online reviews without help.

This service develops and implements campaigns that generate more reviews for our clients and manages their overall online reputation, including responding to reviews and media monitoring. Pricing is between $800 to $1,500 per month.

Website

Your website is your digital doorfront, it really sets the tone for what the customer can expect from your brand. Having a great website is the single most important thing you can do to establish credibility and trust with your customers. Every single business needs a website that looks great, loads fast, and makes it easy to find all the information. A website helps you attract more customers, stay relevant online, saves you time, and highlights your products in the best light possible.

Cost for website revamp or rebuild depends on several variables including number of pages, requirements for content or graphics.etc. A good range for building your website with Scrape Inc. is a one-time fee of between $4,000 and $6,000. Existing clients have the option of paying monthly for the website revamp or re-design.

The website service typically includes:

• Up to 8 website pages (less pages, less cost)
• SEO-friendly website
• ADA Pursuant
• Standard plugins
• Upload up to 3 blogs per month (if the content is provided)
• Up to 5 approved plugins (Integration costs not included)
• Up to 25 product uploads (for ecommerce sites)
• Flat rate shipping (for ecommerce sites)
• Payment processing setup for PayPal, Stripe, or Square (for ecommerce sites)
• 12 months of website support and maintenance
• One round of major revisions after initial delivery

Social Media Marketing

To grow your business using social media you need to post a nonstop stream of relevant content and engage with customers across all social channels. Check out our Social Marketing blog for tips on how to succeed here. There are a few options on how you can work with Scrape Inc. for your social media marketing requirements.

Technology Only Option -$50 per month
For clients who use the Scrape Inc. Tool to manage their own social platforms. The tool has many great features including;

• The ability to post across multiple social media platforms from one place
• Track engagement and activity of all your posts over any period of time
• Compare which posts are the most impactful for your business
• Set keywords and view industry news/ announcements that you can use for more posts!
• Respond to comments and likes from one platform
• Follow other pages and comment on their content from one platform
• Participate in industry conversationsMonthly Social Media Posting – Between $800 to $1,500 per month
  This option takes social media posting off your plate – Scrape Inc. will do the research, develop the strategy, implement it and continuously monitor and improve it. This base option includes:
• 1 Hour Social Media Strategy Development and Reporting Meeting Every Month
• A number of posts per week (variables apply here)
• A number of comments/ industry discussion participation per week (variables apply here)
• Reporting

Social Media Advertising Campaigns – Between $900 – $1,800 per campaign
We know that running a digital advertising campaign can be overwhelming. Our team of certified specialists are ready to step in and take over the job of running your social media ads across multiple platforms, making the most of your budget to serve ads to the right audience. This option includes:

• A dedicated Ad Specialist
• 5 Platforms to Choose from for Your Ads
• 1 Hour Social Media Advertising Strategy Development and Reporting Meeting Every Month
• Keyword/ Competitor Research
• Smart Optimization and Ad Proofing
• Reporting

SEO

When was the last time you went beyond the first few pages of a search engine for a service you googled. Truth is, most people only contact the first few companies that come up on their searches. If your business is not in the top 3 – 5 pages on search engines, you’re likely loosing business. The higher you find yourself for specific searches the more enquiries you’ll get.

Search engine optimization (SEO) is the practice of making improvements to your website to increase your visibility on search engine results pages (SERPs). There are several ways you can optimize your site, from straightforward changes that take minutes or hours, to more advanced strategies that take months and lots of expertise. SEO requires you to understand how search engines work, and how to use them for your benefit.

We offer a full-service SEO program that is ideal for businesses that want to rank higher on search engines. We do onsite edits and adjustments, offsite link building, website submissions, and we write content. We also provide full reporting, an excellent dashboard to see the details in a transparent way, and Partner support. The SEO service costs between $500 and $1,500 per month depending on the speed required for results, number of keywords you want to rank for and any additional links or content required.

Advertising

Digital advertising is one of the best ways for a business to attract more customers and retain the ones they have.

Whether their goal is to increase website traffic, drive more conversions, succeed on social media platforms—our team of digital advertising strategists can help you get noticed by your target audience.

There are many variables that influence how much you will spend on advertising but a good range for Scrape Inc customers that yield great results is between $800 to $2,000 per month.

The best part about digital Ads is that you can run them and stop them at any time. The more conversion you get, the more you’ll want to invest back into advertising.